This sought after Franchisor accreditation indicates that the aforementioned business has been assessed and awarded the converted PartnerWise Franchise’s seal of approval for having a robust, ethical and fair franchise model within a legal framework.
The accredited seal being a quality marker for those potential franchisees looking to invest’
PartnerWise are BFA accredited and work strictly to their European Code of Ethics.
Have you got a brand that you are looking to franchise?
Utilising our knowledge, experience and some or all of our service offerings we can assist and support you.
If you wanted us to provide an all-encompassing set of services, in close collaboration with you, we would aim is to comprehensively walk you through how to franchise your business, build or enhance your strategy, support on legal conversations, introduce you to financiers and investors, develop a plan and roll out your franchise offering. Alternatively if you wanted to pick and mix specific services that option is available too.
Following a relatively quick assessment of your vision and current capability the beauty of how we approach our role and what many have said makes us ‘infinitely different’ is that we work with you, side by side in your business. If you require we will be with you for all or any part of the journey that makes you successful. We are an in house support business and every part of our service and collaborative style is geared to that.
We recognise that starting or growing a business can be both an exciting yet scary time. A part of our role is as an enabler and through our expertise and proven experience we advise and put in place the necessary financial modelling and commercial foundation that facilitates sustainable growth for both yourselves and your franchisees.
With the baseline complete we can enable through our significant connections and a range of other attraction activities your franchise business to grow and flourish. Each step of the journey being carefully documented in a best practice format so that when the day comes where you no longer need our support each aspect of our work stays with the business long after we have gone.
As your business starts to move through the various tipping points of requiring additional heads some of our final tasks can be to support you with the hiring of individuals that will ultimately replace the role(s) we have played.
For existing organisation creating a franchise channel has many brand and commercial benefits. It extends brand awareness, facilitates relatively low risk growth in comparison to other methods whilst providing additional revenue.
You don’t have to look far beyond some of the world’s largest and most successful retailers to witness the benefit of the channel. E.g. Body Shop is a Global brand as a result of Franchise. Mothercare likewise and then you have Inditex the owner of Zara who grew its business at record speeds due to franchise.
As a result of all the positives of having a franchise channel many more companies are considering the option. Whether you are a small, medium or even a large recognised business we can tailor our service offering and support you with this move.
Following a relatively quick assessment of your vision, plan and current franchising capability the beauty of our how we approach our role, and it’s what many have said makes us ‘infinitely different’, is that we work with you, side by side, a lot like how an interim provides specialist expertise to organisations. We are very hands on, real enablers that will be with you for all or part of the journey that initiates and grows a sustainable franchise channel.
Through our in house support service we provided considerable franchise expertise and proven experience. We can develop the foundations of the franchise agreement, the financial model that facilitates returns for all parties, your growth strategy and ultimately help you through our extensive connections at master franchise level to grow at the rate you require.
Every service is bespoke and geared to driving your success with each section carefully documented in a best practice format so when in the future you no longer need our support each part of the journey stays with the business long after we have gone.
As your business starts to move through the various tipping points of requiring additional heads some of our final tasks can be to support you with the hiring of individuals that will ultimately replace our role.
Supporting recognised franchise brands as they seek further growth in their home or new country markets is at the heart of what we do.
We have a refreshing and ‘infinitely better’ approach to supporting such ambitions. We have no prescribed formula. It’s not a transactional approach it’s a service. Each service option and combinations of such are tailorable to suit the particular challenge. Everything we do is in house. It’s like having an interim with a team behind them that provides the expertise, experience and critical contacts when you need them most.
We can work end to end and side by side on a specific project that can last 6 months or in certain other cases 3+ years. It varies purely on your requirement. Alternatively we can just provide experienced interim cover in certain situations for critical positions to ensure your expansion does not stutter.
As our testimonials suggest we have delivered many successful growth projects. All have started at different points requiring different services. All have required strong collaboration. A style and culture we thrive on. Some projects initiated as a review of the current franchise offering. Others to create and develop a strategy with the core part being new partner attraction and a roll out plan across the UK and other European countries.
Every service is geared to driving your success and each section of its use is carefully documented in a best practice format so when in the future you no longer need our support each part of the journey stays with the business long after we have gone.
Managing Partner & Founder
My commercial career spans over 23 years. The last 8 founding and building PartnerWise Franchise.
Having had a solid foundation through an early operational career in hospitality management, I moved into recruitment. For the next 12 years I gained both valuable agency and in house experience. The combination providing the insight and expertise to create and grow what is today PartnerWise Franchise.
As Managing Partner, I lead a small team who specialise in the delivery of interim consulting and business support services specifically tailored for the European Franchise industry. Through this I have been lucky enough to work with some of the leaders of Europe’s most renowned franchise companies, providing advice and hands on support in their desire to rapidly grow their networks.
Outside of my hectic schedule, cycling and skiing feature highly as interests as well as the odd 10k run with the team!
With over 20 years in the hospitality industry I have built a wealth of experience from working with Franchisee’s and international brands across the UK and Europe.
My early career began in Operations, progressing from single to multi-site management before moving into Business Development. It was there that I first began working with Franchisee’s, something I’ve been delighted to continue for the past 12 years. I have gained valuable insights through partnering and engaging with market leaders, challenger brands, brand launches and brand relaunches with my Operations background affording me the ability to fully analyse the particular Franchise business to identify all opportunities and drive growth.
I take the time outside of work to enjoy the great outdoors, with running and skiing being particular passions. If I have to be indoors I’m a big fan of the gym and cinema, although I’m not opposed to relaxing with friends and family, sharing something chilled!
My career spans over 30 years with cross functional and diverse sector experience. As well as the UK and Europe, I have leadership and business development experience within cross-border franchise and license environments in the Middle East and Asia Pacific regions. During this time, I’ve been fortunate to work with renowned brands such as Costa Coffee, DEAN & DELUCA and for multinational retail franchise operator MH Alshaya as both franchisor and franchisee, delivering growth and expansion through the successful negotiation and setting up of franchise and license agreements. Taking brands to new international markets.
Working outside the UK, and over the past 18 years, my career has enabled me and my family to live in and enjoy the cultural diversity and experience of such places as Kuwait, Dubai, Thailand and the United States.
When I’m not working, I like to keep fit and (still) enjoy traveling despite spending so many years in the air for work and most of all being with my family.
Joining PartnerWise Franchise was a natural fit for me. I can call upon my extensive experience in the UK and international franchise sector to support established and developing brands as they look to expand in their home markets, as well as grow in new territories around the World.
Having lived and worked in both the UK and Australia, I have spent around half of my life experiencing and enjoying the benefits of each country. During this time, I gained over 35 years of business, sales, marketing and franchising experience through employment with various large, medium & boutique sized corporate organisations and through consulting directly to the franchise sector.
Whilst living in Australia I formed a franchise business advisory service and was responsible for helping sizeable franchise chains, such as, Bridgestone, Bartercard Australia, Century Yuasa Batteries, Donut King & BB’s Coffee and Bake Australia, The Touch Up Guys (Director for car paint touch up franchise chain), First Class Accounts (Director for a 300 bookkeeper franchise chain) and also developed over 35 new start up franchise systems.
With a passion for mediation and supporting healthy relationships within franchisee and franchisor businesses, I have undertaken many successful mediations over a 15-year period as a Government accredited franchise mediator and hold a certification in Interpersonal Mediation in the UK.
Having been associated for over 25 years with the Franchise Council of Australia, I am a past Director on the National Board and past President for the Queensland Chapter and was very proud to receive in 2012 an award from the Franchise Council of Australia for my dedication to the sector and my influence and involvement to the many successful conferences and initiatives to which I contributed, “Contribution to Franchising Australia”.
I returned to the UK in 2014 after an offer from a client to become CEO of a financial services company for the UK and Europe. After successfully selling the UK Master License, I decided in 2020 to join the PartnerWise group of professionals where I can add my experience and wisdom to the already successful team.
In my spare time I am a keen off-road and on-road cyclist, which seems to keep the “old ticker” at a good steady rate!
Our approach to assisting you in either reviewing, planning or growing your franchise business or channel or combinations of all three is through the provision of a close and dedicated in house support service. Support that is founded and underpinned by our extensive franchise expertise, a track record of creating and delivering results and a passion for delivering exceptional service.
‘Your Growth is Our Passion’ underpins who we are and what we stand for. It’s at the heart of our culture and in everything we do.
Our service has been described as closer to that of a highly experienced interim. We work closely alongside your franchise team (large franchise organisations) or with the owners of the brand themselves (small franchisors). Over time and as our testimonials suggest we become extensions of our customers business. Trusted advisors who take as much satisfaction out of growing your business and driving results that you do.
A supportive approach that has been termed ‘infinity different’ by some and ‘refreshing’ by others as its very collaborative, both strategic and hands on. It is full of practical solutions, not at all prescriptive and full of agility both in terms of its pick and mix service options, associated fees and an ultimate legacy of documenting our work in a best practice and easily referenced format that lasts way beyond our time with you.
We exist primarily to assist and enhance your capability to grow or change quickly. We are transformational agents, catalysts for growth and through our experience, knowledge and connections we don’t need long to get up to speed with the challenge of delivering ahead of your growth targets.
Although we live in a relatively un-differentiated world, from research there appear 3 main subjective reasons why our customers view us differently or what some have termed ‘refreshing’.
The foundation to such differences being that we provide an in house support service as a real alternative to the more external, often transactional and prescriptive 3rd party offering.
The service provides for partnering; side by side approach with the focus set purely on helping you achieve your goals whether you are a start-up, a business diversifying into a franchise channel or a large recognised brand.
Whether your requirement is to set up or review your current financial model, your franchise agreement, to hire your franchise team or to create and support you in the delivery of your franchise strategy we work together on every step of the journey.
All services are exclusively bespoke and tailored as no two requirements are the same. Once the solution is agreed and scoped the team’s proven experience and connectivity within franchising facilitates our capability to get up to speed and deliver results quickly.
Our style is highly collaborative and often commented on as being more accountable when compared to other external solutions as we are there with you. We like you cannot hide!
The combination of being in house, providing an exclusive tailored service with a focus on delivery and leaving a legacy in the provision of a catalogue of our work in a best practice format is the main reason when asked why our customers refer to us as ‘infinitely different’ in comparison to others.
However differences are often subjective and the only true way of experiencing what we provide is by working together. We sincerely hope to hear from you soon.
Engaged: One of our key differences is in our level of engagement and accountability. We want to engage with you, your people, your culture, your plan and your potential franchisees to ensure we deliver the result you require and that we promise. As we are in house we cannot hide! It’s different; It’s refreshing.
Collaborative: We work side by side with you. We provide hands on support and guidance to what is a team effort. We look to be an extension of your team, working together, discussing challenges, collaborating on decisions, helping you steer yourself along the journey to your goal.
Partner: Our philosophy is that ‘two minds are better than one’ when trying to solve a challenge for the benefit of all. In everything we do we seek to work together, support each other, provide honest accurate assessments and feedback, enhance each other’s performance and ultimately to be viewed as a customer said recently – ‘a valued partner of their team’. Partnerships grow and strengthen over time which is our goal with all of our customers and our own team of Partners.
There is a lot to consider dependent on whether you are a start-up, a brand diversifying into franchise or a large recognised organisation. Dependent on where you are in your evolution you will be assessing and considering where your business is now, where does it want to be in the future and essentially how you are going to get there.
To support you within this area our services cover things such as;
Finding and selecting the right partners will be key to your success.
The services and best practices below were developed and written whilst working as an in house partner with various companies.
We are proud to say the New Partner Sourcing Guide as it was called has been adopted globally by KFC as best practice:
Effective finance management is going to be at the centre of everything a franchisee and franchisor does. Generating income and profit is directly linked with unit growth and franchisee attraction. Just some of the areas we can support are:
Acting within the law, and in line with local laws, is a pre requisite for both franchisee and franchisor. Some of the following are areas we support and assist in to mitigate the chances of you falling into any legal pitfalls.
This is a critical area for start-ups, brands moving into franchise and also large recognised franchise companies. It’s the point where you place your brand into the hands of the new franchise partner.
To ensure you train, develop, measure and control your brand effectively we can support through the provision of a tailored programme of best practices and franchise guidelines listed below –
This is a service that assists you in developing best practice process and guidelines across your franchise business.
We are proud to say we have created and developed such codification principles and processes for some of the most globally recognised franchise brands.
We also use this codification process as part of the legacy we leave you with. Everything we do when we work with you is coded and documented into best practice so it can act as a point of reference way beyond the time we leave you.
EE (Mobile Phone Retail Stores) – large well know retail brand who were looking to roll out a franchise program after a successful initial trial.
We were appointed by EE at an early stage to help develop a franchise offer and roll out their franchise program starting with all the financials and legalities.
Over an 18-month period we approved over 35 franchisees and franchised over 90 stores (mix of new and transfer) accounting for c20% of the retail estate.
Coupled to this we helped develop numerous in-house processes such as KPI & Balance Score Cards, ‘Growth Ready’ criteria and Performance Reviews for franchisees when on-board.
Once all the above was established we then recruited the people and expertise to continue this growth as we step away from the business.
KFC, Central & Eastern Europe – Global food brand looking to enter new markets
Sourcing of large scale Franchise Partners (such as Private Equity businesses / large corporates / high net worth individuals) to be responsible for a county, or regional, growth of the brand.
The work included in-market liaison with investors as well as location analysis, market entry modelling, business plan assessment, significant partner attraction and negotiation of long-term development agreements in line with our market development strategy.
We also processed and codified the entire sourcing process which has been rolled out globally within KFC as best practice.
Pizza Hut Delivery – Appointed to step-change store growth through increasing the number and quality of franchisees.
We worked internally to develop their New Partner Sourcing Strategy and deliver it over a 3.5-year period. This involved everything from sourcing strategies, web development and marketing through to hosting discovery days, interviewing, background screening and business plan analysis.
Delivery included the attraction and full end to end on boarding of over 30 franchisees a year with up to 50 stores a year being opened.
The original 6-month contract was renewed 7 times and our processes and procedures were adopted by the Legal and Ops Directors for Turkey, South Africa, EAME and Canada.
Taco Bell – Blending Mexican food and California style Taco Bell has been running since 1962 and has over 7,500 restaurants globally, yet only a relatively small footprint in Europe. A unique ‘category of one’ position in the UK fast casual dining market Taco Bell is very much ‘on trend’.
PartnerWise were tasked with managing and accelerating unit numbers through the current franchise network as well as sourcing and securing new franchisees. Plus also open new European markets. The success of which meant the contract kept rolling in line with the unprecedented new restaurant openings and step change in financial performance.
During this time we also recruited people in to key roles to ensure the ongoing success of what we had created as well as acting as a sounding board to US parent company.
BT – When BT bought out EE they turned to PartnerWise to look at, refresh, re-model and re-launch their BT Local Business Licensing Model off the back of PartnerWise’s success rolling out the EE franchise for the previous 18 months.
BT Local Business is a network of c40 independent businesses serving the SME market selling exclusively BT products and services since 2002. Already a successful model they wanted to ‘shake up’ what they currently do and raise their profile in the franchising/licencing market to secure talented partners to redefine what good look like in terms of financial performance.
And that’s what PartnerWise have delivered and continue to do so. Everything has been revamped from marketing collateral and profile raising to financial modelling and applicant processing with new partners already in the channel.
OLTCO – are leading resin bound surface specialists providing surfaces for the commercial and domestic market including driveways, paths and patios, balconies, swimming pool, playground and commercial kitchen flooring.
Founded in 2004 their ethos is to ensure their franchisees maintain a good work/home life balance. With their recent launch of the world’s first recycled plastic surface they are an innovative company and recently came first in a franchise industry article with brands set for success.
With customers such as John Lewis, Wembley Stadium, the NHS and British Airways they are a company that are truly one to watch
Scrummys – David, the brains behind Scrumys, was successfully running the business, a rugby themed kids learning company promoting respect, discipline and fun, in the Windsor area and was keen to grow his brand, and national coverage, through franchising. But first he needed the support to take what he had developed and make his business a franchise opportunity.
Promoting healthy lifestyles in children and with no direct national competition, David had developed over a 100 programs for kids from 18 months to 11 years, all OFSTED compliant. This multi-revenue stream business is an exciting prospect for anyone interested in kids and/or sports franchising.
Since meeting David we have worked through all aspects of the business model and made it franchise ready. Already sponsored by Canterbury and backed by the Rugby Football Union, during this time we have also been joined by England World Cup winner Will Greenwood OBE who is our brand ambassador. The business is now ready to expand and our next job will be looking for franchisees.
Contact: Franchise Team
Investment: £300,000 to £350,000
Contact: Matt Simmonds
Location: M4/M40 Corridors
Contact: Samantha Roberts
Location: South East
Contact: Matt Simmonds